Reframe had around 3,000 users in April 2021. Their digital product is exceptional, breaking stigma and barriers, helping many existing happy initial users. However, they did not have a brand, had trouble communicating and reaching more users. Their existing branding did not match the company mission and vision.

Rebrand Reframe according to their mission - a scientific, modern approach to drinking less. Create a sleek and sophisticated brand to highlight the company’s prestigious institutions, expert clinical team and startup accelerators’ backing.