NFTitties is an upcoming global participatory art project. A hard fork of the Nouns DAO, NFTitties is an NFT project. NFTs are auctioned every single day. 30% of all proceeds are donated to breast cancer organizations.
Role
Lead designer for the web3 project
Team
Sophie Cheung Lead Designer Carlota Dochao Naveira Founder Sarah Meyohas Founder Gabe Wise Project Manager Murad Solidity Developer Mayank Full-stack Developer
Timeline
April 2022 - June 2022
Deliverables
Website and mobile UI UX design. Designed on Figma, executed website on Webflow.
Type
We settled on a serif font that conveyed an artistic, fun, creative and modern feeling.
Mobile High-Fidelity Mockups
Marketing Design
Results
Since the rebrand, Reframe has seen an 800% growth, 1000% growth on Instagram. From 3000 users to 50,000 users in 9 months. From no ranking, to ranked #9 on Australia’s top health & fitness apps and over 6000 positive reviews from users.
