Objective
Reframe had around 3,000 users in April 2021. After going through the prestigious accelerator program, Y Combinator in 2021 Summer, their user base started growing. Late 2021, Reframe's executive team needed a winter campaign across different marketing channels to boost their growth.
Strategy
Reframe is a direct-to-consumer app. So much of their marketing campaign is on social media: Instagram, TikTok, Facebook. After trials of different social media ad directions, we found that audience related to health, skincare and wellness ads, presented in illustrations, more than others styles and interests.
